The first thing I noticed about this product is the packaging. Twelve South really get how to package and present a product to the consumer. No tape to cut or cellophane to peel you simply lift up a magnetic flap to be presented with the stand. The first thing I noticed about this product is the packaging. Twelve South really get how to package and present a product to the consumer. No tape to cut or cellophane to peel you simply lift up a magnetic flap to be presented with the stand.